This Antwerp-based spirits company, which produces different kinds of gin since 2014, came to us for the branding of their first rum.

We decided to make a logo reminiscent of the Caribbean Islands where rum originated. A seahorse and an anchor integrated into the brand image did the trick, as well as a vintage-looking label that reminds of the 17^th century – when rum was first developed. Gold foil and embossing on the brand name and logo emphasizes the exclusivity of this spiced rum beverage.