This Antwerp-based spirits company, which produces different kinds of gin since 2014, came to us for the branding of their first rum.

We decided to make a logo reminiscent of the Caribbean Islands where rum originated. A seahorse and an anchor integrated into the brand image did the trick, as well as a vintage-looking label that reminds of the 17th century – when rum was first developed. Gold foil and embossing on the brand name and logo emphasizes the exclusivity of this spiced rum beverage. 

BRAND

Hentho rum

SECTOR

Liquor

SERVICES

Brand Concept
Brand Identity
Logo Design
Packaging

WHERE

Antwerpen
Belgium

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